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Korean Independent Animation Filmmakers Association

★ KEYWORD

ReadingDing

· Director	KIM Haejin
· Information	2014┃HD┃color┃0:03:31
· Technique	2D Computer
· Keyword	Education, AniSEED

Synopsis

The Ant, Ding's Reading Adventure
Ding the adventurous ant is having a wonderful time with his friends. They are running around all over the place and reading the words in a book. They have to run hard to read each sentence and use all their strength to turn the page, but they seem happy to do it.
While reading, they can experience whole new worlds like the characters in the stories. The most exciting moment for Ding and his friends is when a child approaches and reads a book. Then, they can read the book while sitting on the child's shoulder. Won't you join Ding and his friends on their reading adventure?

Purpose

We have been developing animations and characters with the slogan “Reading is Playing”, and we are producing 2D and 3D animated trailers to motivate children to read books for pleasure. We tried to express “reading” itself with a new approach called “Active Reading” where children can run around and play with the letters of a book as if they are going on an adventure with their friends. The main character is an ant called Ding who adds a fun element to the story.